The Art of Pitching a Real Estate Partnership
Pitching a shared home isn’t about convincing someone to take a huge risk, it’s about helping them see a smart, thoughtful opportunity they may not have realized was even possible!
If you’re here, chances are you already have the idea, the curiosity, and the motivation. The next step is sharing that vision clearly and in a way that feels grounded, prepared, and exciting (not overwhelming).
Let’s break it down.
Anticipate the Questions (and come prepared)
Most hesitation doesn’t come from disinterest, it comes from uncertainty. Your job is to show that you’ve already thought through the hard parts.
Be ready for the big questions:
“What if something goes wrong?”
“How will we split responsibilities and costs?”
“What happens if one of us wants out?”
You don’t need every answer, but you do need a plan.
This is where a little education goes a long way. Familiarizing yourself with operating agreements, your finances and creative strategies helps you confidently say:
Example responses:
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“I’ve already looked into how we can structure an agreement so everyone is protected.”
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“I plan to contribute $15K toward the down payment.”
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“I’d love to find a home with a tiny home or backyard studio we could Airbnb.”
You can also reassure them that you found a platform that will help co-buyers create an LLC and operating agreement if they choose, so no one is navigating this alone.
The clearer and more educated you are, the safer your potential partner will feel.
Expand Your Pool of Potential Partners
Your future home buying partner might already be in your life, they just haven’t connected the dots yet. If you want more help on how to find the right person to co-buy a home with, we’ve got you!
Think about people who:
Own a home but want to invest
A sibling, cousin, or aunt who’s always talked about buying in another city but hasn’t taken the leap yet.
Doesn’t own a home but is financially secure
A sibling, cousin, or aunt who’s always talked about buying in another city but hasn’t taken the leap yet.
Have strong organizational or financial skills
A co-worker or friend who’s detail oriented and great at project management.
Are curious about creative real estate
That friend who listens to finance podcasts or talks about house hacking or passive income.
Show Them They’re Not the First
One of the easiest ways to get someone on board? Let them see they’re not alone.
Buying a home together isn’t just a “nice idea”, real people are doing this successfully in all kinds of ways.
Instead of walking someone through every possible scenario, try:
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Showing them examples of real friends, siblings, and families who’ve bought together
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Letting them explore different structures and setups
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Giving them space to imagine what could work for them, and then schedule time to have a serious conversation
💡 Tip: Share the Joynt website:
“I want you to see what’s possible! There are a lot of ways people are doing this.”
When people see real stories and real options, it helps them:
- Visualize themselves in it
- Ask better, more productive questions
- Feel less like they’re stepping into the unknown
When people can see real stories and real structures, the conversation naturally becomes more productive, with better questions and more grounded discussions.
Know Your Market (and work with the right real estate agent)
A strong pitch is rooted in reality.
Having a basic understanding of the market instantly boosts confidence, yours and theirs.
Be ready to briefly speak to:
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What’s happening with interest rates
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Which areas in the cities you are looking into are growing or stabilizing
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What creative options exist (house hacking, ADUs, vacation homes, shared living setups)
Pro tip: If you’re serious about buying, connect with a real estate agent who understands your vision of shared ownership. If you already have a specific partner in mind, invite them to sit in on an initial call so the idea feels real, not hypothetical.
Mastering Your Partner Pitch: 3 Key Strategies
1. Create a Simple One-Sheet or Visual
You don’t need a full presentation, just clarity.
Focus on:
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Why you’re a great partner
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What the opportunity could look like
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Real examples of people doing this successfully
Visuals help. Showing hypothetical numbers, articles, or some data make this feel tangible.
2. Customize Your Pitch for Each Person
The best pitches aren’t generic, they’re personal.
Ask yourself:
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What would they want to know?
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What problem does this solve for them?
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How do your strengths complement each other?
Example pitch:
“I need a house to live in, and you’ve mentioned wanting a weekend place, closer to downtown. If we buy together, we can meet both of our goals, and share the upside long term.”
When people can see themselves in the outcome, the conversation shifts.
3. Let Your Excitement Show (without pressure)
People respond to grounded enthusiasm.
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Share why you believe in this
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Show that you’ve done the work
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Make it clear this is an open conversation, not a commitment
A strong pitch builds trust. It makes someone feel informed, supported, and excited, not rushed.
Buying a home with friends, family, or co-workers isn’t just a financial decision, it’s a lifestyle choice.
When done thoughtfully, it can:
✔️ Lower financial stress
✔️ Help you buy your first or next home sooner
✔️ Turn ownership into something collaborative instead of isolating
With the right preparation, and real examples to lean on, the idea stops feeling risky and starts feeling realistic.
And when you’re ready to move from idea to action, we’re here to help you do it with clarity, structure, and confidence.
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